Strength 4 / 5
$875K
Marco Island median price -13.8% YoY
Price-per-sqft also -7.1% YoY across 82 closed sales.
Markets › Florida
Florida housing market
In the Sunshine State, part of the Census Bureau's South Atlantic division, Pecan Street tracks 11 markets. Median sale prices run from $300K in Daytona Beach to $1.3M in Naples as of Aug 2026. Five of 11 are higher than a year earlier and six are lower; Sarasota / Bradenton leads at +10.9% and Naples trails at -5.9%.
Homes sit longest in Naples (101 median days on market) and sell fastest in Jacksonville (66 days). The share of active listings with a price cut runs from 18% in Naples to 44% in Jacksonville. Price-to-rent ratios run from about 11 in Melbourne / Palm Bay to 42 in Naples, measured as years of HUD Fair Market Rent per median sale price. Among the 195 U.S. metros Pecan Street tracks, the Naples metro has the most median days on market and the Miami / Fort Lauderdale metro the 9th-lowest share of listings with a price cut. Florida's unemployment rate was 4.5% in Aug 2026 (BLS via FRED). The national rate was 4.2% in Sep 2026.
Markets at a glance
| Market | Median sale price | YoY | Days on market | Price-cut share | Price-to-rent |
|---|---|---|---|---|---|
| Daytona Beach | $300K | -4.4% | 78 | 35% | ≈ 11 |
| Fort Myers / Cape Coral | $331K | -3.7% | 91 | 29% | ≈ 12 |
| Jacksonville | $310K | +2.3% | 66 | 44% | ≈ 12 |
| Lakeland | $310K | -1.5% | 80 | 38% | ≈ 12 |
| Melbourne / Palm Bay | $306K | -3.3% | 68 | 40% | ≈ 11 |
| Miami / Fort Lauderdale | $650K | +2.5% | 85 | 22% | ≈ 17 |
| Naples | $1.3M | -5.9% | 101 | 18% | ≈ 42 |
| Orlando | $415K | -2.7% | 77 | 36% | ≈ 14 |
| Pensacola | $368K | +8.9% | 72 | 33% | ≈ 15 |
| Sarasota / Bradenton | $580K | +10.9% | 88 | 30% | ≈ 17 |
| Tampa / St. Petersburg | $472K | +5.2% | 76 | 43% | ≈ 16 |
Median sale price and year-over-year change from Redfin (rolling three months); median days on market and the share of active listings with a price cut from Realtor.com; price-to-rent is each market page's figure (its median sale price over a year of HUD Fair Market Rent). Figures are per metro market, not statewide.
Recent signals
Strength 4 / 5
$1.21M
Naples median price -13.7% YoY
Price-per-sqft also -12.4% YoY across 91 closed sales.
Strength 4 / 5
6.3 mo
Doral supply now 6.3 months — buyer's market
Six-plus months of supply in Doral — this is a buyer's market by the textbook definition.